I Am a Kind Environmental Destroyer

Sep 03, 2025 4 min read --

My Perfect ‘Eco-Life’ Hello. I am Kim Ji-yeon, a woman in my 30s living in Seoul. I have always considered myself a fairly conscious consumer. I always carry a tumbler and a shopping bag when I go out, and on days when I order delivery, I carefully rinse the plastic containers and put them in the recycling bin. …

The Era of Platforms Buying and Selling Our Emotions

Sep 03, 2025 6 min read --

Hello, everyone! How many apps have you opened today? Ordering coffee through Coupang Eats, scrolling through YouTube Shorts on your way to work, and checking friends’ updates on Instagram Reels have become our everyday routine. But have you ever thought about the fact that all of this is like a play happening on a …

AI Facial Recognition: Tool or Weapon?

Sep 02, 2025 7 min read --

“A world where your face becomes your password.” A few years ago, this seemed like a story from a sci-fi movie. But today, we experience this magic every moment we unlock our smartphones, pay for coffee, or enter an office. It’s a truly convenient world.

Can AI Really Be a Good Friend?

Sep 02, 2025 7 min read --

Today, let’s delve deeper into the special friend that has come closer to us, artificial intelligence (AI). AI now seems like an all-purpose wizard that can do anything. It turns our imagined tasks into reality and solves complex problems effortlessly. But is it really okay to entrust our future to this smart friend?

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The Warm Side of Technology

Sep 02, 2025 5 min read --

Many people envision a ’tech talent’ as a genius developer typing countless lines of code in a dark room, much like a scene from a movie. Of course, such individuals are undoubtedly heroes of our time. However, in an era where technology permeates every aspect of our lives, is that really the only type of talent we …

50 Years of Banana Flavored Milk: The Iconic Jar and Secrets to Success

Sep 01, 2025 5 min read --

Do you remember the yellow jar you would empty in one go, hands on your hips, after stepping out of a public bathhouse? Banana Flavored Milk was launched in 1974 and had sold approximately 9.5 billion units by 2023. Its journey began with the flavors of banana—a rare and precious fruit at the time—and its distinctive …

A Century of Drama in a Pinch

Sep 01, 2025 8 min read --

On the Shelf, the Magical Powder Do you remember? As a child, the seasoning container with the red and white packaging that quietly occupied a corner of your mother’s kitchen cupboard. We are more familiar with it as ‘Miwon’.

Betrayal of Purity, A Drop of Truth

Sep 01, 2025 7 min read --

Misty dawn, serene and mysterious spring water in the French mountains

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Lighthouse of the Alley: Convenience Stores

Sep 01, 2025 11 min read --

Prologue: Min-jun’s Day – The 24-Hour Rhythm of Convenience Stores A man stretching next to an alarm clock

The Chicken War for the Burger Throne

Sep 01, 2025 4 min read --

Everything Started with a Tweet: America’s ‘Chicken Sandwich Wars’ In August 2019, the fast-food chain Popeyes, known for its Southern flavors, launched a new menu item with great ambition. It was a simple yet powerful ‘Chicken Sandwich’ featuring a thick chicken breast patty, pickles, and sauce nestled between a …

Stand Tall in the World with Your Own Story

Aug 31, 2025 5 min read --

A person sitting in a study, envisioning their future. Warm sunlight is streaming in through the window.

The Deadly Temptation of a Bite

Aug 31, 2025 9 min read --

The Thrill of Forbidden Flavors Have you ever imagined that the act of ’eating’ can sometimes be a life-and-death gamble? We humans eat to survive, but ironically, some seek out dangerous foods that flirt with death. This precarious world of gourmet cuisine goes beyond mere curiosity; it intertwines with our …

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Dormant Items in My Room, Riding the K-Culture to the World

Aug 30, 2025 8 min read --

The Protagonist of the $350 Billion Market: You A bright room with a closet and bookshelf side by side, one side organized with clothes and bags, and the other with albums and figures

Empty Office, Sleepless Us

Aug 30, 2025 8 min read --

10 PM, Unending Notifications A man sitting on a living room sofa, looking tired while staring at his laptop. The smartphone screen is brightly lit.

AI, Redefining Labor: From the Chessboard to the World

Aug 29, 2025 9 min read --

The Overture Resounding on the Chessboard The story goes back about 30 years to 1997. At that time, the world was holding its breath for a historic showdown on the chessboard. On one side sat the world chess champion, ‘Garry Kasparov,’ hailed as humanity’s greatest intellect, and on the other side was IBM’s …

Picasso in My Hands: The Story of RWA

Aug 29, 2025 12 min read --

A 7 Billion Won Painting in Your Pocket In a gallery, you stand in front of Andy Warhol’s pop art masterpiece, ‘14 Small Electric Chairs.’ This artwork, valued at over 7 billion won, radiates an intense aura in silence. In the past, you would have simply admired it from afar.

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The Frog in the Pot: China's Digital Grand Experiment

Aug 29, 2025 11 min read --

The Center of the Fastest Change in the World Shall I tell you a story? There was a frog living in a very large pot. At first, the water temperature was just right. However, someone began to slowly heat the pot from below, so subtly that the frog did not notice. The frog swam around in the warming water, enjoying its …

The World of Fake News and Conspiracy Theories

Aug 29, 2025 5 min read --

A Quiet Beginning, The Prelude to Tragedy One afternoon, an intriguing video pops up on your smartphone screen. “Shocking! Exposing the Hidden Secrets of a Famous Politician”—enticed by the provocative title and thumbnail, you click on the video. As it ends, similar videos fill your screen. The algorithm kindly …

Hate Like a Wave, Shitstorm

Aug 28, 2025 4 min read --

When a Small Snowflake Becomes an Avalanche Have you ever witnessed the rapid spread of criticism against a specific person or brand on social media? It might have started as a small complaint from one or two individuals. But soon, the story is shared by countless others and grows uncontrollably, riding the wings of …

The Fall of a YouTuber: The Story of Drachenlord

Aug 28, 2025 6 min read --

Early YouTuber 'Drachenlord' in a modest broadcast

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The Story of Dumplings That Changed Dinner

Aug 28, 2025 7 min read --

A Strange World Beyond the Freezer Door Do you remember the frozen food aisle in American supermarkets around 2010? Before it was filled with delicious foods from around the world, it was quite a familiar sight. Opening the door greeted us with cold air and the usual frozen pizzas, lasagnas, and macaroni and cheese …

A Drop of Sweat Changes the World

Aug 27, 2025 8 min read --

Everything Started with a Question Have you ever heard the story of a drink that instantly changed sports history, or rather, our everyday landscape? A miraculous tale that went beyond mere thirst quenching, created an industry, became a symbol of victory, and even saved countless lives.

History of Donkatsu at Taxi Driver Restaurants

Aug 27, 2025 7 min read --

The Donkatsu Story You Didn’t Know A large golden fried cutlet, so big it seems to overflow a big white plate, topped with a shiny dark red sauce. On the side, there’s a serving of white rice, a small bowl of cream soup, crunchy kkakdugi (radish kimchi), and spicy green peppers. This single plate is not just food; it’s …

Invisible War: The Giants' Shoulders Protecting Democracy

Aug 27, 2025 4 min read --

Silent Invasion: Shadows That Shook the Election It was 2016, during the heated U.S. presidential election. An invisible guest visited the Democratic National Committee (DNC) computer network. Their intrusion was so quiet and secretive that no one noticed at first. However, soon sensitive internal emails and documents …

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The Barrier of Social Media: Close Yet Out of Reach

Aug 27, 2025 6 min read --

The Spinning Freedom, Unreachable Hearts Imagine a statue in Tallinn, the capital of Estonia, where the cold winds of the Baltic Sea blow. A massive steel sculpture of a man and a woman slowly approaches each other, never stopping. Just as you expect them to embrace warmly, they pass through each other’s forms and …

The Chronicle of Family Restaurants Through VIPS

Aug 27, 2025 5 min read --

Hello! Today, I would like to invite you to a somewhat special table. It’s the story of ‘family restaurants,’ which hold nostalgic memories in our minds. Among them, we will follow the footsteps of our homegrown brand, VIPS, and savor the excitement of those times along with its splendid transformation today.

The History of Bingsu: From Ancient Ice Treats to Korean Patbingsu

Aug 27, 2025 4 min read --

As you sit in front of a bowl of shaved ice in the middle of summer, you might have wondered when people first started eating this dish.

The Last Day, the Seed Vault to Save Humanity

Aug 27, 2025 6 min read --

Have you ever planted a small seed in a handful of soil? That tiny, fragile seed sprouts, grows a stem, and ultimately bears abundant fruit. The civilization of humanity began with that small miracle. But what if all the seeds on this land disappeared due to climate change or a massive disaster? What could we start …

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Goodbye, TGI! Bring Back Our Fridays

Aug 26, 2025 3 min read --

Old and faded TGI Fridays store sign

Hooters and Twin Peaks: Two Stories That Are Similar Yet Different

Aug 26, 2025 3 min read --

Hooters and Twin Peaks