다음은 카카오의 제물이 되었다 — 그리고 결국 업스테이지로 넘어갔다

Sep 21, 2025 5 min read --

세기의 결혼으로 불렸던 다음과 카카오의 만남. 하지만 그 이면에는 다른 이야기가 숨어있었다.

How to Stay Rich: More Important Than How to Get Rich

Sep 19, 2025 8 min read --

Building wealth and preserving it are entirely different games. Building wealth and preserving it are entirely different games.

Anthem That Defeated Demons: How 'K-Pop Demon Hunters' Became an Icon of the Era

Sep 18, 2025 10 min read --

The Virtual Idols Dominating Every Playlist One day, a new, irresistibly charming song might have found its way into your playlist. It was likely “Golden” by HUNTR/X. Or perhaps it was “Your Idol” by the captivating demon boy band Saja Boys. Their music conquered global charts, their TikTok challenges went viral across …

K-Content: Redrawing the World Map Through the Power of Story

Sep 17, 2025 8 min read --

A Small Miracle in a Madrid Grocery Store A Special Potato Chip Discovered in Madrid

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Our Handheld Fans: When Will They Betray Us?

Sep 17, 2025 7 min read --

A Little Breeze in Our Hands In the sweltering heat of midsummer, when the city’s asphalt breathes out scorching breaths, small wings buzz in our hands like a promise. It’s the ‘handheld fan’. The single stream of air from this small device feels like a precious shield against the stifling heat.

The Cuisine That Captured a Tyrant: The Secret Behind 'Dae Ryeong Suk Soo'

Sep 16, 2025 6 min read --

The Question Raised by the Drama: “Could This Really Have Happened?” Are you all engrossed in the drama <The Tyrant’s Chef>? I, too, lost sleep over the scene where the 21st-century chef Yeon Ji-young melts the heart of the tyrant Lee Heon with her cooking. But have you ever thought, “Wait, was there really a female …

The New Ruler of the Distribution Market: PB Brands

Sep 16, 2025 10 min read --

What Does Your Basket Vote For? Every time we go to the store, we cast a small vote. On one side of the shelf, there are nationwide brand (NB) products with familiar corporate logos shining brightly, and next to them are the store brand (PB) products dressed in simpler packaging with lower price tags. Until recently, …

The Question Blank Street Coffee Poses: Between Efficiency and Soul

Sep 16, 2025 6 min read --

Every morning, we hold a cup of coffee in our hands. Did you know that this small cup contains immense technology, capital, and the desires of the era? Today, we will delve into a very special story that is changing the paradigm of the coffee market, the ‘Fifth Wave’. Let’s gain insights into the future through ‘Blank …

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From Patagonia to Samsung Electronics: The Great Adventure of 'Carbon Neutrality'

Sep 15, 2025 9 min read --

The Climber Who Gave Up Everything Young Yvon Chouinard climbing a rock

The Playground of Generation Z 'Digging': How to Awaken Your Potential

Sep 15, 2025 8 min read --

Study Transformed into Magic: Clues for the Future In a dark room, a student sits under the soft glow of a desk lamp. However, there’s something special about her. She holds a pen shaped like a quill and has a blanket draped over her shoulders like a cape. Soft sounds of ‘Gryffindor House ASMR’ play in her ears. For …

Apple, the Trap of Contaminated Screens

Sep 13, 2025 5 min read --

Hello! Today, I want to share a story about the massive storm shaking the feet of the world’s most brilliant company, Apple. On the surface, everything seems calm, but beneath lies a drama where the future is uncertain. This is the war surrounding ‘contaminated screens.’

Friend or Foe: The Georgia Shock

Sep 13, 2025 12 min read --

A War Without Gunfire in the Land of Promises Have you ever heard the term ‘friend-shoring’? It may sound a bit unfamiliar, but it’s actually a very simple promise: “Let’s only produce and trade important goods with friendly countries!” This was the sweet proposal from the United States. Especially in fields like …

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Geopolitics of the $100 iPhone 17 Price Increase

Sep 13, 2025 8 min read --

The Question Raised by $100 Have you ever thought about it? In September 2025, when Tim Cook announced the new price of the iPhone 17 Pro, it had increased by exactly $100. Some might have thought, ‘The camera has improved, so it’s reasonable,’ while others might have brushed it off with, ‘Apple is being Apple again.’

Gunfire, a Divided America

Sep 12, 2025 7 min read --

A Gunshot on an Autumn Day, a Divided Nation Utah Valley University

President Lee Jae-myung's 100-Day Voyage

Sep 11, 2025 8 min read --

Hello! Today, I would like to share a somewhat special story. It is about the new captain, President Lee Jae-myung, who is leading the massive ship called ‘South Korea.’ It has been 100 days since he took the helm, and the captain called all the crew (the citizens) to the deck to reflect on the past voyage and to …

The Algorithm of Death

Sep 11, 2025 14 min read --

Humans as Pixels, Death Beyond the Screen The story begins in 2024, in front of a monitor reflecting a refugee camp in Gaza. Instead of family photos, a cold screen sits on the desk of an Israeli soldier in his twenties. His mission is not to run through a dusty battlefield. Instead, he sits in a cool control room …

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The Rise and Fall of the Massage Chair Empire

Sep 10, 2025 7 min read --

The Trojan Horse in Our Living Room The massage chair has comfortably settled in the center of our living room and my parents’ bedroom. Behind this sturdy piece of furniture that relieves family fatigue lies a massive drama. It is the story of an empire that soared high with the wings of ‘rental’ while cutting through …

AI Sovereignty: A Warning of Digital Colonialism

Sep 09, 2025 12 min read --

A Warning Sound from The Hague I am an IT analyst and storyteller who examines the intricacies of technology through the lens of the humanities. Today, I would like to share a somewhat serious story that may have profound implications for our future and that of our children. It is about ‘AI Sovereignty’.

The Strange Duet of U.S. Tariff Policy and Interest Rates

Sep 07, 2025 10 min read --

The Strange Ensemble of Trumpet and Contrabass Imagine for a moment that you are in a grand concert hall, surrounded by a massive orchestra. In this orchestra called the global economy, two of the most important instruments begin to play. One is the fierce and high-pitched ’trumpet’ of U.S. tariff policy, wielded by …

The Secrets of Algorithms that Read My Mind

Sep 04, 2025 4 min read --

Your Story with the Remote on the Sofa On a quiet evening, you comfortably lean back on your sofa, browsing the home screen of a streaming service. Countless movie and drama posters flash before your eyes. At this moment, one drama catches your attention. It’s a new release that has a similar vibe to the series you …

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10 Stories That Will Change Our Lives in the 2026 Budget

Sep 03, 2025 8 min read --

Hello, everyone! When you think of the country’s budget, do you usually picture only complex and rigid numbers? However, hidden among those numbers are warm and fascinating stories that can change the lives of our neighbors, families, and even ourselves. Today, I will introduce you to 10 exciting projects included in …

My 'Boss' in Life Has Disappeared

Sep 03, 2025 5 min read --

Dreaming of Being the Owner of ‘My Work’ “From today, I am the boss of my life!” I left the company I had been with for 10 years in my mid-thirties. My life was filled with the hellish commute every morning, endless reports, and late-night work. All I had left were my boss’s nagging and the bittersweet fruit of …

The Game Changer Wegovy's Tears

Sep 03, 2025 5 min read --

1. A Ray of Light: The Birth of a Miracle Drug The story begins with a somewhat unfamiliar hormone called ‘GLP-1’. Originally, it was a good worker in our bodies that regulated blood sugar and conveyed a sense of fullness to the brain. Denmark’s proud pharmaceutical company, Novo Nordisk, focused on the potential of …

AI Trapped in the Castle of Giants

Sep 02, 2025 6 min read --

The Endless Spring of Our Village A dramatic contrast image of a massive dam blocking a water flow, with the riverbed below dried up

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Are You Really Happy on Social Media?

Sep 02, 2025 5 min read --

1. We Believed We Would All Be Connected A bright and hopeful image symbolizing people connecting while smiling and holding smartphones

The Tool in My Hand, the Weapon Aimed at Me

Sep 02, 2025 5 min read --

“Our youngest at home is a spy!” A person sitting on a sofa talking to a smart speaker, with invisible data lines extending above

Two AI Assistants of One User

Sep 02, 2025 5 min read --

The Era of Invisible Barriers If the wars of the past divided the world with large missiles and high barbed wire, today’s wars are quietly happening behind the smartphones in our hands and the monitors in front of us. Invisible semiconductor circuits and artificial intelligence (AI) algorithms are erecting new …

Technology: The Prelude to a New Diplomatic War

Sep 01, 2025 4 min read --

Once upon a time, a nation’s power came from vast territories and formidable military strength. For instance, in the 19th century, Britain dominated the world’s seas with its powerful navy, building an empire known as ’the country where the sun never sets.’ During the Cold War of the 20th century, the United States and …

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Trump's Tariff Bomb and the Federal Court's Intervention

Sep 01, 2025 5 min read --

The Story of the ‘Tariff Bomb’ in Old Tales Illustration of a judge striking a gavel

When Knowledge is Dangerous: The Pitfalls of AI Predictions

Sep 01, 2025 5 min read --

Silhouette of a person pondering at a crossroads, symbolizing uncertainty about the future