Convenience store established by Rexall-affiliated Owl Drug. Joe Coulombe took over management at age 26. Started with a 2,500sqft store in Pacific Palisades, LA.

Decided to pivot after hearing news that supplier Adohr Milk Farms was being sold to 7-Eleven.

Rebranded with a name parodying the tiki-concept restaurant 'Trader Vic's'.

Acquired by Theo Albrecht. Coulombe remained CEO until 1988.

Supplied by a manufacturer in Gumi, Gyeongbuk. Sold out in all stores due to TikTok viral trend.

The $2.99 bag traded for up to $49,000 on eBay.