First half of 2026
Special screenings, revenue grew more than audience numbers
Comparing the audience share and revenue share of special screenings such as IMAX, SCREENX, and 4DX reveals the gap in revenue per seat.
Special screening share of total audience
Special screening share of total revenue
Average spending per person for special screenings is about 16,246 won, while the overall average is about 10,149 won. One seat earns over 6,000 won more than a standard theater.