4 Principles of Hedonic Editing

How you group gains and losses changes how you perceive them

①

Separate gains

Two 20,000 won gifts > One 40,000 won gift

②

Integrate losses

One credit card bill < Feeling individual expenses separately

③

Offset small losses with large gains

Deducting 50,000 won in taxes from a 1 million won bonus hurts less than experiencing them separately

④

Separate small gains from large losses

It is better to be notified of a 500,000 won repair bill and a 20,000 won rebate separately