Financial investment advertising review, what is changing?
Improvement plan announced in September 2026, implementation in January 2027
Existing
- Review of newspaper and broadcast media advertisements
- Review of standard advertisements registered with the association
- In-house YouTube channel content is not subject to review
After reorganization
- Includes YouTube advertisement review for newly listed ETFs and high-risk products
- Establishment of an Advertising Committee (participation from industry, consumer groups, and media)
- Mandatory checklists for back-door advertising contracts, review, and post-management
- Establishment of criteria for imposing sanctions
Key change: Eliminating the blind spot of "it's okay because it's the company's channel"