How much has Walmart Connect's ad revenue grown?
Although it has grown nearly threefold in the five years since its launch in 2021, it is still small compared to the company's total revenue and the scale of Amazon's advertising business.
Walmart ad revenue (Global, fiscal year basis)
46%
FY2026 ad revenue year-over-year growth rate
0.9%
Ad revenue as a percentage of Walmart's total revenue ($713.2 billion)
8%
Ad revenue as a percentage of Amazon's GMV (Reference value)